Imagine that you are watching a good movie and the film just got to the most important scene that will decide the life and death of the lead character. Just as the crucial scene approaches, your phone rings and someone asks for you by name and tells you that it is a very important call. They continue on to say they need to know about your insurance coverage. Well this annoying phone call is from a telemarketer who is gathering leads for his business.
Lead generation is a process of inquiring and gathering
information on potential clients. Back in the day, lead generation was
performed in trade shows where company representatives would setup a booth and
have people fill up cards or forms with their contact information. These
‘leads’ would then be contacted via mail or telephone to inquire about their
interest in purchasing the particular company’s products or services.
Now that the internet is uber-popular, greater portions of
leads are generated online with the help of some lead management softwares that
can streamline the whole process greatly. But still, a large number of leads
are generated through inbound and outbound phone calls. Good lead management
can help you build a relationship with your customers and can increase your
business revenues. You can either generate leads for your business yourself or
hire one of the numerous agencies that provide leads to businesses.
Generating your own leads may appeal to you and it is the
more cost effective method. But hiring an agency to provide you with the leads
is not that expensive either while being much more effective. You can choose
the option you prefer and get started. First, there needs to be one or multiple
websites setup to gather the leads. You can advertise your products or services
on these pages and attract potential customers. You should include a form that
requires people to provide their contact information. And also a valid phone
number so that the potential consumers can call you if required.
The information is processed and verified. There is a whole
lead database created that can be used to send promotional emails to the leads
and can also be used to call them. You then need to skillfully convince these
leads to make purchases from your website. Don’t be obvious about making a
sale; build a relationship with potential consumers to turn them into loyal ones.
This basic information will help you make the decision on getting
started with your lead generation. You can either generate and manage your own
leads or hire an agency to do it for you. Wherever the leads originate, they
will eventually help you boost your sales and improve your profits.