Friday, October 24, 2014

Lead Nurturing with Email

Our Lead Management software, Lead Capsule, can help you manage leads in the most efficient way possible, but it cannot help you to convert your leads into meaningful sales directly. Turning prospects into sales is all up to the lead nurturing strategy you adapt.

When nurturing leads via email, you have to take extra care in the creation of the marketing content. Unlike other lead nurturing methods, email inhibits the personal connection you can make with your clients. So, you have to be more creative with the content of the messages, the frequency of the messages and the amount of messages you are sending them.

Catchy Subject
The subject line in the email is like introducing your message to the leads. If your introduction is dull or generic, then your clients will not be compelled to open the message. You have to write creative subject lines in your emails, something that will make the prospects open your message; you can go more personal and add their names in the subject line.

Calls to Action
Any effective email marketing content should include multiple calls to action, and emails are no exception. Ideally, you should mention a call to action at the beginning of the message, and another at the end of it.

Easy on the Eyes
The content should be very easy to read; write it in short paragraphs or use bullets to make your points. Don’t let the lists get too long, that will leave a bad impression on the prospects.

Personal Touch
Have your sales agents sign the email with their personal name instead of the company name. This will give a personal touch to the message; this will improve the chances of compliance from the prospect.

Don’t Spam
Read about and comply with all the spam guidelines of different email providers. For example, some email service providers don’t display images from unknown addresses until the user allows them. Be mindful of these guidelines when composing the marketing content.

These tips will help you nurture leads better using email. And remember that Lead Capsule can help you streamline the lead capturing and management processes, so you can focus more on nurturing the leads. If you have any opinions regarding the topic or have something to add, then please leave your comments below.

Wednesday, October 22, 2014

Challenges Faced in Lead Generation

Challenges are aplenty when it comes to lead generation; and with increasing advancements in technology and the evolution of the internet, these challenges have only increased. The easy access to information has made speaking to prospects considerably challenging than it used to be. We could list all of problems that lead generating firms face but that would take a while; so let’s just take a look at the most commonly faced issues instead:

Developing and Evolving Strategies
Coming up with a strategy to effectively capture leads is one of the biggest challenges that any lead generating firm faces. They have to formulate a plan that can attract the attention of the prospects. A must-include feature in this strategy should be flexibility. Your agents should be able to adjust it according to the prospect they are in contact with.

Agreement and Implementation
Developing a strategy is one thing, getting every member to agree on the plan and implementing it is whole other can of worms. The solution would be to keep everyone in the loop when the strategy is being formulated. At the time of the implementation, remember all the important facets of the plan.

The Right People
Lead capturing/generating firms need the right people working in their operation. Finding individuals with the right qualities is difficult; they need to have excellent communication skills, be quick on their feet, be patient and efficient, etc. When hiring, you should be meticulous about looking for people with such qualities.

Lead Management
The whole process of capturing/generating leads, their management and delivery is extremely difficult. It can be simplified with the help of our lead management software, Lead Capsule. It has all the features that will streamline the whole procedure. It offers different ways to capture leads, you can manage the leads with more ease and it has many different ways of distributing the leads to your clients.

Relevant Content
Finding useful and relevant content to retain the attention of the prospects is essential, but it can be a bit tricky. The agents have to have a conversation with the prospects, ask about the issues that they have. After researching the issue, the agent should offer the prospect articles, blogs, etc with relevant information in the follow up call or email.

Most of these issues can be solved with dedication and hard work. For all logistical problems involved with lead handling, get Lead Capsule. Do you think there are worse issues out there? Let us know by leaving your comments.

Monday, October 20, 2014

Importance of Lead Verification in Call Centers

Verifying leads adds value to them; when clients receive leads that are verified, it makes more of an impression, building your credibility. In other words, a good verification process in your lead gathering operation can help increase your profits.

Lead verification solutions are just as important for call centers; they can help you to take the next step in your business venture. Lead Capsule can help you in this regard; whether an outsourced call center or an internally handled one, our software can be integrated to any dialing platform and help you to verify all the leads you have gathered. The automated verification process of Lead capsule can offer many benefits to your business, such as:

Shorter Call Duration
If the lead has been verified beforehand, then your customer service representatives (CSRs) will not have to keep prospects on the line for long. They will not need to verify any type of information from the leads and it will help them move on to the next person on the list sooner.

More Efficient Process
By employing Lead Capsule’s automated verification system, you can streamline the verification process. The domino effect of this shortened process will be felt in all parts of your business; it will maximize the efficiency of your whole organization.

Saves Time
Implementing a call verification system or integrating our software in your call center can help save you loads of time. You can reduce the time your CSRs spend calling bad leads. When they work with a verified list of leads, they will only be calling people who can be turned into potential sales.

With Lead Capsule, you can choose to verify leads using multiple fields without much effort. After the lead is verified and your agent is finished with his task, the lead can be delivered to the relevant client in real-time using the many different delivery methods of the software.

Increased Profits
The most important reason for using a lead verification system at your call center is of course the ultimate increase in profits. All of the factors mentioned above will contribute to the bottom-line. The efficient work environment, amount of verified leads gathered, and the timely delivery of leads, will have a significant impact on your revenues.

This is just the tip of the iceberg; Lead Capsule has numerous features that can help you in your Lead Management and daily call center operations. Have anything to add? Feel free to share via the comments below!