tag:blogger.com,1999:blog-69978092877361097222024-03-08T15:08:10.845-05:00Lead CapsuleTopics related to lead generation, lead distribution and lead nurturingLead Capsulehttp://www.blogger.com/profile/09313433760713033647noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-6997809287736109722.post-49043249267604239252023-12-08T12:05:00.000-05:002023-12-08T12:05:10.999-05:00Understanding the Latest Laws for Companies in Lead Generation<h3 style="text-align: left;"> Introduction:</h3><p>In today's digital age, lead generation plays a crucial role in the success of businesses. However, it is essential to stay updated on the latest laws and regulations surrounding lead generation to ensure compliance and protect your company's reputation. In this blog post, we will explore the key legal considerations that companies need to be aware of when implementing lead generation strategies.</p><p><br /></p><h3 style="text-align: left;">Prioritize Data Privacy and Security: </h3><p>With the increasing emphasis on data protection, companies must prioritize the privacy and security of the personal information they collect during lead generation. Ensure compliance with relevant data protection regulations, such as the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). Implement robust security measures to safeguard sensitive data and obtain proper consent from individuals before collecting and using their information.</p><p><br /></p><h3 style="text-align: left;">Transparency and Fair Practices: </h3><p>Transparency is crucial in lead generation. Clearly communicate how the collected data will be used and provide individuals with options to opt-out or unsubscribe from communications. Avoid deceptive practices, such as misleading advertisements or false promises, as these can lead to legal consequences and damage to your company's reputation.</p><p><br /></p><h3 style="text-align: left;">Do Not Call Regulations:</h3><p> When using telemarketing as part of your lead generation strategy, it is vital to comply with Do Not Call regulations. Maintain an updated list of individuals who have opted out of receiving telemarketing calls and ensure your team follows the guidelines regarding permissible calling hours and frequency.</p><p><br /></p><h3 style="text-align: left;">Anti-Spam Laws: </h3><p>Email marketing is a popular lead generation tool, but it is important to comply with anti-spam laws, such as the CAN-SPAM Act. Include accurate sender information, provide recipients with an easy way to unsubscribe, and avoid misleading subject lines or false headers. Additionally, ensure that your email marketing efforts align with the laws of the countries you operate in, especially if you have an international presence.</p><p><br /></p><h3 style="text-align: left;">Advertising Compliance: </h3><p>When advertising your lead generation services, be mindful of advertising regulations and guidelines set by authorities such as the Federal Trade Commission (FTC). Avoid false or deceptive advertising practices that may mislead potential clients. Ensure that all claims made in your advertisements are substantiated, accurate, and not misleading.</p><p><br /></p><h3 style="text-align: left;">Conclusion:</h3><p>As companies strive to generate leads effectively, it is crucial to stay informed and compliant with the latest laws and regulations surrounding lead generation. Prioritize data privacy, transparency, and fair practices in your lead generation strategies. By adhering to these legal considerations, you can protect your company's reputation, build trust with potential clients, and achieve sustainable growth in today's highly regulated business environment.</p>Lead Capsulehttp://www.blogger.com/profile/09313433760713033647noreply@blogger.com0tag:blogger.com,1999:blog-6997809287736109722.post-53254714849567461152023-12-08T11:43:00.004-05:002023-12-08T11:43:48.822-05:00Unleashing the Power of Lead Nurturing: A Blueprint for Business Success<h3 style="text-align: left;"> Introduction:</h3><p>In the fast-paced world of digital marketing and sales, businesses are constantly seeking innovative strategies to stay ahead of the competition. One such strategy that has gained prominence in recent years is lead nurturing. Often overlooked, lead nurturing is a powerful tool that can significantly impact a company's bottom line. In this blog post, we will explore the advantages of lead nurturing and why it should be an integral part of your marketing and sales playbook.</p><p><br /></p><h3 style="text-align: left;">Building Stronger Relationships:</h3><p>Lead nurturing is not just about converting prospects into customers; it's about building meaningful and lasting relationships. By providing valuable content and personalized interactions, businesses can establish trust and credibility with their leads. This relationship-building approach fosters a sense of loyalty, making it more likely that leads will choose your product or service when they are ready to make a purchase.</p><p><br /></p><h3 style="text-align: left;">Increased Conversion Rates:</h3><p>Effective lead nurturing has a direct impact on conversion rates. According to various studies, businesses that implement lead nurturing strategies experience a significant increase in conversion rates compared to those that do not. By guiding leads through the sales funnel with targeted content and engagement, businesses can influence purchasing decisions and turn leads into customers.</p><p><br /></p><h3 style="text-align: left;">Cost-Effective Marketing:</h3><p>Lead nurturing is a cost-effective marketing strategy that maximizes the value of existing leads. Instead of constantly acquiring new leads, businesses can focus on nurturing and converting the leads they already have. This approach not only reduces customer acquisition costs but also allows companies to allocate resources more efficiently, resulting in a higher return on investment (ROI).</p><p><br /></p><h3 style="text-align: left;">Personalization and Customization:</h3><p>Today's consumers expect personalized and relevant interactions with brands. Lead nurturing allows businesses to tailor their messages and content to the specific needs and interests of each lead. By leveraging data and analytics, companies can create highly targeted campaigns that resonate with their audience, increasing the likelihood of engagement and conversion.</p><p><br /></p><h3 style="text-align: left;">Shortened Sales Cycle:</h3><p>Lead nurturing plays a pivotal role in accelerating the sales cycle. By consistently engaging with leads and providing them with the information they need at each stage of the buying process, businesses can reduce the time it takes for a lead to move from awareness to conversion. This not only improves efficiency but also allows companies to capitalize on opportunities more quickly.</p><p><br /></p><h3 style="text-align: left;">Improved Brand Loyalty:</h3><p>A well-executed lead nurturing strategy goes beyond the initial purchase. It extends into the post-purchase phase, ensuring that customers remain engaged and satisfied. This ongoing engagement contributes to brand loyalty, turning customers into advocates who are more likely to refer your business to others.</p><p><br /></p><h3 style="text-align: left;">Conclusion:</h3><p>Lead nurturing is a dynamic and indispensable component of modern marketing and sales. By fostering relationships, increasing conversion rates, and optimizing marketing spend, businesses can position themselves for long-term success. As technology continues to evolve, integrating advanced tools and analytics into lead nurturing strategies will further enhance their effectiveness. Embrace the power of lead nurturing, and unlock new possibilities for your business in the ever-evolving landscape of customer engagement. Take advantage of Lead Capsule's lead nurturing features. Contact us today for a free demo.</p>Lead Capsulehttp://www.blogger.com/profile/09313433760713033647noreply@blogger.com0tag:blogger.com,1999:blog-6997809287736109722.post-49894667002046537942023-12-06T14:01:00.002-05:002023-12-06T14:01:42.281-05:00Navigating the Future: Exploring the Latest Trends in Lead Distribution<h3 style="text-align: left;"> Introduction:</h3><p>In the realm of marketing, the distribution of leads is as crucial as their generation. The way businesses handle and distribute leads can significantly impact their conversion rates and overall success. As we step into 2023, let's delve into the latest trends shaping lead distribution strategies and how businesses can leverage these innovations to stay ahead of the competition.</p><p><br /></p><h3 style="text-align: left;">Real-Time Lead Distribution:</h3><p>The need for speed in lead distribution has never been more critical. Real-time lead distribution ensures that leads are instantly routed to the appropriate sales representatives or teams. Automation plays a key role in this trend, enabling businesses to respond promptly to potential customers' inquiries, improving the chances of conversion.</p><p><br /></p><h3 style="text-align: left;">AI-Driven Lead Routing:</h3><p>Artificial Intelligence (AI) is revolutionizing lead distribution by providing intelligent algorithms to analyze and assess leads. AI-driven lead routing systems evaluate lead characteristics, behaviors, and historical data to determine the most suitable sales representative for each lead. This not only enhances efficiency but also increases the likelihood of successful conversions.</p><p><br /></p><h3 style="text-align: left;">Dynamic Lead Prioritization:</h3><p>Not all leads are created equal, and businesses are acknowledging this fact more than ever. Dynamic lead prioritization involves continuously reassessing and adjusting lead scoring criteria based on evolving customer behaviors and market dynamics. This ensures that the most promising leads are given priority, optimizing the use of sales resources.</p><p><br /></p><h3 style="text-align: left;">Multi-Channel Lead Distribution:</h3><p>With consumers interacting with businesses across various channels, it's crucial for lead distribution systems to be versatile. Multi-channel lead distribution ensures that leads from sources such as websites, social media, email, and events are seamlessly integrated and distributed to the relevant teams. This holistic approach enhances the overall customer experience and streamlines the sales process.</p><p><br /></p><h3 style="text-align: left;">Predictive Analytics for Lead Matching:</h3><p>Predictive analytics is taking lead distribution to the next level. By leveraging historical data and machine learning algorithms, businesses can predict which sales representative is most likely to succeed with a particular lead. This data-driven approach enhances the accuracy of lead matching, resulting in more successful conversions and a more efficient sales process.</p><p><br /></p><h3 style="text-align: left;">Customizable Distribution Rules:</h3><p>Businesses are recognizing the need for flexibility in lead distribution. Customizable distribution rules allow organizations to tailor their lead routing strategies based on specific criteria, such as geographic location, product interest, or customer demographics. This level of customization ensures that leads are distributed according to the unique needs and priorities of each business.</p><p><br /></p><h3 style="text-align: left;">Integration with CRM Systems:</h3><p>Seamless integration with Customer Relationship Management (CRM) systems is becoming a standard practice in lead distribution. This integration ensures that the entire customer journey is well-documented and allows for a unified approach to customer interactions. It also facilitates better communication and collaboration between marketing and sales teams.</p><p><br /></p><h3 style="text-align: left;">Conclusion:</h3><p>In the rapidly evolving landscape of lead distribution, staying abreast of the latest trends is essential for businesses looking to maximize their conversion potential. From real-time distribution to AI-driven routing and customizable rules, the future of lead distribution is marked by innovation and adaptability. By embracing these trends, businesses can create a streamlined and efficient lead distribution system that positions them for success in the competitive world of sales and marketing. Lead Capsule's lead distribution platform can assist you in achieving all of your lead distribution goals. Contact us today for a free demo. </p>Lead Capsulehttp://www.blogger.com/profile/09313433760713033647noreply@blogger.com0tag:blogger.com,1999:blog-6997809287736109722.post-49501352636006705522023-12-06T13:54:00.000-05:002023-12-06T13:54:27.163-05:00 Unveiling the Cutting-Edge Trends in Lead Generation<h3 style="text-align: left;">Introduction:</h3><p>In the dynamic landscape of digital marketing, staying ahead of the curve is paramount for businesses aiming to generate high-quality leads. Lead generation is the lifeblood of any successful marketing strategy, and in 2023, innovative techniques and technologies are shaping the way businesses connect with their target audience. In this blog post, we'll explore the latest trends in lead generation that are revolutionizing the industry.</p><p><br /></p><h3 style="text-align: left;">AI-Powered Lead Scoring:</h3><p>Artificial Intelligence (AI) is playing a pivotal role in optimizing lead generation efforts. AI algorithms analyze vast amounts of data to identify patterns and behaviors, helping businesses score leads more accurately. By leveraging AI-powered lead scoring, companies can prioritize leads based on their likelihood to convert, enabling sales teams to focus their efforts on the most promising prospects.</p><p><br /></p><h3 style="text-align: left;">Conversational Marketing:</h3><p>The era of static, one-way communication is fading as conversational marketing takes center stage. Chatbots, live chat, and messaging apps are being integrated into websites to engage visitors in real-time conversations. These personalized interactions not only provide instant responses to user queries but also collect valuable information for lead qualification.</p><p><br /></p><h3 style="text-align: left;">Personalization at Scale:</h3><p>Personalization has been a key trend in marketing for some time, but now businesses are taking it a step further by personalizing interactions at scale. Advanced analytics and machine learning algorithms enable marketers to create highly targeted and personalized content for different segments of their audience, increasing the likelihood of capturing quality leads.</p><p><br /></p><h3 style="text-align: left;">Video Marketing for Lead Generation:</h3><p>Video content continues to dominate the online space, and businesses are capitalizing on this trend for lead generation. From engaging product demonstrations to insightful webinars, video marketing helps build a deeper connection with the audience. Interactive videos and personalized video messages are proving to be particularly effective in capturing and retaining viewer attention.</p><p><br /></p><h3 style="text-align: left;">Social Media Lead Generation:</h3><p>Social media platforms are evolving beyond mere brand awareness tools. They are becoming integral to lead generation strategies. With advanced targeting options, businesses can reach specific demographics and engage with potential leads directly on platforms like Facebook, Instagram, and LinkedIn. Social media ads, contests, and interactive posts are being used creatively to capture user information and drive conversions.</p><p><br /></p><h3 style="text-align: left;">Voice Search Optimization:</h3><p>As voice-activated devices become increasingly prevalent, optimizing for voice search is becoming crucial for lead generation. Businesses are adapting their SEO strategies to account for the conversational nature of voice queries, ensuring that their content is not only easily discoverable but also tailored to the way people naturally speak.</p><p><br /></p><h3 style="text-align: left;">Data Privacy and Compliance:</h3><p>With the rise of data breaches and increasing concerns about privacy, there is a growing emphasis on data protection and compliance. Businesses are adopting stringent measures to ensure that their lead generation practices adhere to regulations such as GDPR and CCPA. Transparent communication about data usage and implementing robust security measures are gaining prominence.</p><p><br /></p><h3 style="text-align: left;">Conclusion:</h3><p>The landscape of lead generation is evolving rapidly, driven by technological advancements, changing consumer behavior, and a heightened focus on data privacy. Businesses that embrace these trends and adopt innovative strategies will position themselves for success in capturing and nurturing high-quality leads in 2023 and beyond. As we move forward, staying informed and adapting to these shifts will be key to staying competitive in the ever-evolving world of digital marketing. Lead Capsule's cutting-edge lead generation platform can assist you in achieving your long term lead generation goals. Contact us today for a freee demo. </p>Lead Capsulehttp://www.blogger.com/profile/09313433760713033647noreply@blogger.com0tag:blogger.com,1999:blog-6997809287736109722.post-21980825773262951972014-10-24T12:01:00.001-04:002014-10-24T12:01:46.968-04:00Lead Nurturing with EmailOur Lead Management software, Lead Capsule, can help you manage leads in the most efficient way possible, but it cannot help you to convert your leads into meaningful sales directly. Turning prospects into sales is all up to the lead nurturing strategy you adapt.<br />
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When nurturing leads via email, you have to take extra care in the creation of the marketing content. Unlike other lead nurturing methods, email inhibits the personal connection you can make with your clients. So, you have to be more creative with the content of the messages, the frequency of the messages and the amount of messages you are sending them.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Catchy Subject</span><br />
The subject line in the email is like introducing your message to the leads. If your introduction is dull or generic, then your clients will not be compelled to open the message. You have to write creative subject lines in your emails, something that will make the prospects open your message; you can go more personal and add their names in the subject line.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Calls to Action</span><br />
Any effective email marketing content should include multiple calls to action, and emails are no exception. Ideally, you should mention a call to action at the beginning of the message, and another at the end of it.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Easy on the Eyes</span><br />
The content should be very easy to read; write it in short paragraphs or use bullets to make your points. Don’t let the lists get too long, that will leave a bad impression on the prospects.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Personal Touch</span><br />
Have your sales agents sign the email with their personal name instead of the company name. This will give a personal touch to the message; this will improve the chances of compliance from the prospect.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Don’t Spam</span><br />
Read about and comply with all the spam guidelines of different email providers. For example, some email service providers don’t display images from unknown addresses until the user allows them. Be mindful of these guidelines when composing the marketing content.<br />
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These tips will help you nurture leads better using email. And remember that Lead Capsule can help you streamline the lead capturing and management processes, so you can focus more on nurturing the leads. If you have any opinions regarding the topic or have something to add, then please leave your comments below.Anonymousnoreply@blogger.com3tag:blogger.com,1999:blog-6997809287736109722.post-32824597365953527472014-10-22T11:21:00.001-04:002014-10-22T11:21:11.991-04:00Challenges Faced in Lead GenerationChallenges are aplenty when it comes to lead generation; and with increasing advancements in technology and the evolution of the internet, these challenges have only increased. The easy access to information has made speaking to prospects considerably challenging than it used to be. We could list all of problems that lead generating firms face but that would take a while; so let’s just take a look at the most commonly faced issues instead:<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Developing and Evolving Strategies</span><br />
Coming up with a strategy to effectively capture leads is one of the biggest challenges that any lead generating firm faces. They have to formulate a plan that can attract the attention of the prospects. A must-include feature in this strategy should be flexibility. Your agents should be able to adjust it according to the prospect they are in contact with.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Agreement and Implementation</span><br />
Developing a strategy is one thing, getting every member to agree on the plan and implementing it is whole other can of worms. The solution would be to keep everyone in the loop when the strategy is being formulated. At the time of the implementation, remember all the important facets of the plan.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">The Right People</span><br />
Lead capturing/generating firms need the right people working in their operation. Finding individuals with the right qualities is difficult; they need to have excellent communication skills, be quick on their feet, be patient and efficient, etc. When hiring, you should be meticulous about looking for people with such qualities.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Lead Management</span><br />
The whole process of capturing/generating leads, their management and delivery is extremely difficult. It can be simplified with the help of our lead management software, <a href="https://www.leadcapsule.com/features.aspx">Lead Capsule</a>. It has all the features that will streamline the whole procedure. It offers different ways to capture leads, you can manage the leads with more ease and it has many different ways of distributing the leads to your clients.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Relevant Content</span><br />
Finding useful and relevant content to retain the attention of the prospects is essential, but it can be a bit tricky. The agents have to have a conversation with the prospects, ask about the issues that they have. After researching the issue, the agent should offer the prospect articles, blogs, etc with relevant information in the follow up call or email.<br />
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Most of these issues can be solved with dedication and hard work. For all logistical problems involved with lead handling, get Lead Capsule. Do you think there are worse issues out there? Let us know by leaving your comments.<br />
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Anonymousnoreply@blogger.com4tag:blogger.com,1999:blog-6997809287736109722.post-21085981852568474222014-10-20T13:16:00.001-04:002014-10-20T13:16:41.692-04:00Importance of Lead Verification in Call CentersVerifying leads adds value to them; when clients receive leads that are verified, it makes more of an impression, building your credibility. In other words, a good verification process in your lead gathering operation can help increase your profits.<br />
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Lead verification solutions are just as important for call centers; they can help you to take the next step in your business venture. Lead Capsule can help you in this regard; whether an outsourced call center or an internally handled one, our software can be integrated to any dialing platform and help you to <a href="https://www.leadcapsule.com/real-time-lead-verification.aspx" target="_blank">verify all the leads</a> you have gathered. The automated verification process of Lead capsule can offer many benefits to your business, such as:<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Shorter Call Duration</span><br />
If the lead has been verified beforehand, then your customer service representatives (CSRs) will not have to keep prospects on the line for long. They will not need to verify any type of information from the leads and it will help them move on to the next person on the list sooner.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">More Efficient Process</span><br />
By employing Lead Capsule’s automated verification system, you can streamline the verification process. The domino effect of this shortened process will be felt in all parts of your business; it will maximize the efficiency of your whole organization.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Saves Time</span><br />
Implementing a call verification system or integrating our software in your call center can help save you loads of time. You can reduce the time your CSRs spend calling bad leads. When they work with a verified list of leads, they will only be calling people who can be turned into potential sales.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Simplicity</span><br />
With Lead Capsule, you can choose to verify leads using multiple fields without much effort. After the lead is verified and your agent is finished with his task, the lead can be delivered to the relevant client in real-time using the many different delivery methods of the software.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Increased Profits</span><br />
The most important reason for using a lead verification system at your call center is of course the ultimate increase in profits. All of the factors mentioned above will contribute to the bottom-line. The efficient work environment, amount of verified leads gathered, and the timely delivery of leads, will have a significant impact on your revenues.<br />
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This is just the tip of the iceberg; Lead Capsule has numerous features that can help you in your Lead Management and daily call center operations. Have anything to add? Feel free to share via the comments below!Anonymousnoreply@blogger.com1tag:blogger.com,1999:blog-6997809287736109722.post-58971281258093985102014-09-26T11:24:00.000-04:002014-09-26T11:25:17.895-04:00Cold Calling vs. Call NurturingWhat does it say about a job when people performing it don’t
even like it? It is quite well known, in the lead generation business, that
most sales agents don’t like making cold calls. And cold calls don’t exactly
make the day of the people on the other end of the line either. This is a major
reason why many people in the lead capturing industry are predicting the demise
of cold calling.<br />
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It may be premature to predict the demise of one of the most
effective ways of lead capturing when all that may be needed is to tweak the
approach of cold calling a little bit. The sales agents have to change their
mindset, they have to stop thinking about cold calls, and start thinking about
call nurturing.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: x-large;">
Call Nurturing</span>
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Customer service representatives have to stop their
interruption marketing tactics because people don’t appreciate them anymore.
The approach should be about building relationships and not about making a sale
on the first call.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">
Be Helpful</span>
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When you are developing your lead capturing campaign or
plan, put yourself in the customer’s shoes. When was the last time you received
a cold call that was useful for you? Your customers feel exactly the same way.<br />
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Advise your agents not to try for the sale right after saying
hello; the hard-sell approach will be detrimental to the cause. The most
important thing they need to do in that first call is to listen to what the
customer has to say, and provide them with information or resources that will
be useful to them.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">
The Right Information</span>
<br />
Do your homework on the prospects that you are contacting;
the worst mistake a sales agent can make is to call the customer without
knowing everything relevant about them. Once you have all the relevant
information about them, you will be able to provide solutions to the problems
they are faced with.You can offer them information about the issue plaguing
them, in the form of blogs, articles, sites, etc.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">
Build Relationships</span>
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This personal touch will help you gain their trust and
develop a relationship with them. You use follow up voice messages or calls to
inquire about their problems. Finally, you get to make a sale; you can offer
them the products or services your organization provides as solutions.<br />
<br />
For optimal lead management, use our software, <a href="https://www.leadcapsule.com/features.aspx">Lead Capsule</a>. Its various
features will allow you to capture, organize and deliver your leads
efficiently. If you have anything to add to the topic or have an opinion about
cold calling, then please share it with us by leaving your comments.Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6997809287736109722.post-64520667613978701022014-07-30T16:57:00.000-04:002014-07-30T16:57:01.898-04:00Nurture Your Leads BetterAll marketers have a single goal, to get an impressive amount of leads. Because in their mind, more leads result in increased sales, but that is not exactly true. The number of leads a business has is not directly responsible for increasing their sales. In fact, a much more effective measure is the quality of leads. This means that, to boost your company’s sales, you should nurture the leads that you have to increase conversion rates.<br />
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Following are simple yet effective guidelines that can help sales and marketing personnel in better nurturing of leads.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Research</span><br />
Before you decide that a lead should be pursued, you should conduct a thorough research on that lead. Who or what that person or organization is. If you call up a lead without the proper knowledge you will end up doing more damage than good.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">‘Bad’ Leads</span><br />
When you are starting the nurturing process you will need to recognize leads that will not pan out. You can use lead management software to verify the pursuable leads. Otherwise you will only be wasting your time trying to convince leads who have no interest in buying from you. People who are more interested in making purchases from your websites will likely click on the advertisements that you have provided, fill the given forms or contact you via phone. These are the leads that should be dedicating your time to.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Know your Leads</span><br />
When you have weeded out the ‘bad’ leads, you can start organizing the remaining leads into categories according to the perceived requirements. Some leads will turn into customers with a single phone call. But others will require a more prolonged persuasion process. You will need to remain in regular contact with them to turn them into potential customers.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Build Trust</span><br />
Don’t bombard a lead with your offers and try to make it all about your sales. The more hesitant leads require a more delicate touch. You should ask them about their needs and problems. Every time a marketer speaks to a lead, he/she can learn something about them. Track all the details of note so you can be helpful to your leads at a later time. Suggest ways and offer information with which they can fulfill their requirements and solve their issues. This will help build their confidence in you.<br />
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A marketer’s job is not done yet, once the leads are turned into paying customers the nurturing process is almost complete. You need to send follow-up emails and make regular calls to the leads to inquire about their continuing needs so they can be turned into repeat customers.<br />
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Anonymousnoreply@blogger.com1tag:blogger.com,1999:blog-6997809287736109722.post-87538292548716972302014-07-29T12:52:00.002-04:002014-07-29T12:52:22.727-04:00What is Ping Post Technology?Businesses that have to deal with hundreds and thousands of customers or leads on a daily basis have a hard time keeping track of every customer. Managing leads can be more difficult than generating them. The level of competition for each lead makes it necessary for a business to keep track of each and every lead that they have generated lest they lose them. Manually performing this task will be time consuming and the amount of mistakes that will be made will be unaffordable. It would be more sensible to use some sort of technology or a tool that can help organize and keep track of the leads.<br />
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<span style="color: #365f91; font-family: Cambria; font-size: large;">Introduction of Ping Post Technology</span><br />
The best tool to use for this purpose is the Ping Post technology; it is revolutionary technology that can help businesses keep track of their leads. Its biggest advantage is that it can save you time. You can access the leads information in a manner of nanoseconds. It can be customized to suit your needs, so you can use it to not only save time but also to be more efficient.<br />
<br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">Benefits</span><br />
Ping Post technology brings its many tiered benefits to your business. It provides you with many different options to categorize your leads. You can establish connections with your buyers and send information using pings which are swift and can save on costs of sending your data to your clients. It sends only a single piece of information like a phone or social security number to the client’s server. The information is pinged and if client’s server verifies the lead they purchase it. It keeps the whole lead from exposure while providing the essential function needed to sell the lead.<br />
<br />
It keeps you from doing expensive and tiresome manual work that would have been required if not for Ping Post technology. Imagine trying to verify each lead manually, it would take days or months to validate the amount of leads a business can generate in a single day. Ping Post technology has an automated feature that will validate all the good leads and point you to the leads that are inaccurate. You can easily get rid of these bad leads whenever you wish using the system.<br />
<br />
You can keep detailed records of all your transaction using Ping Post technology. You don’t need to purchase any additional software to perform that function. With its many benefits and ease of use it can transform your business by allowing your employees to be more efficient.<br />
<br />Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6997809287736109722.post-29250639589438219862014-07-28T11:32:00.000-04:002014-07-28T11:32:33.616-04:00Lead Generation: Balancing Quality and QuantityThere are two basic approaches to lead generation that companies can adopt. The first is to take the route of brute force tactics and generate as many leads as you can. The second one is a more calculated approach –patiently wading through the data and generating leads that you believe will surely turn into potential customers.<br />
<br />
One tactic focuses on quality while the other is based on quantity. But how do you know which methodology is the best one for you? The choice depends on your goals, and your sales and marketing personnel.<br />
<br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">Lead Quantity</span><br />
If you have the right amount of personnel in your sales and marketing department and you can spare them for the amount of time required to generate a large number of leads – you can take the quantity route. Simple math will tell you that there is a higher probability of finding more pursuable leads if you gather a large amount of them.<br />
<br />
If you are purchasing leads from an agency, you can buy more leads at a lower cost if they are unverified or low quality. You can dedicate time and effort to build up these leads. Given the right persuasion techniques and dedication, you can foster repeat customers from these low quality leads. But it will require an extraordinary amount of work to sift through all those leads and find the ones that will turn into sales. So be prepared for that if you choose to follow this method.<br />
<br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">Lead Quality</span><br />
When you want to save time and you think that your employees’ efforts will be better spent doing other tasks than chasing many leads, you can choose to generate or purchase quality leads. Instruct your marketing and sales staff to do their research before they contact leads. Go after the leads that you believe have a high chance of converting into paying customers.<br />
<br />
If you are purchasing leads from an agency – use lead verification software that can verify quality leads. Only buy the leads which can be verified; they will cost you more than unverified leads but they will have a higher conversion rate. You staff will require less time and effort to convince these leads to buy your products or services.<br />
<br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">Conclusion</span><br />
There is no right answer to which approach is better for your business; both have their advantages and disadvantages. In the end, it depends on how much money, effort or time you are willing to sacrifice to gain the leads and nurture them into paying customers.<br />
<div>
<br /></div>
Anonymousnoreply@blogger.com16tag:blogger.com,1999:blog-6997809287736109722.post-32498900311817108802014-07-25T11:33:00.001-04:002014-07-25T11:34:00.225-04:00Lead Nurturing: Don’t Sell, Help your Customers BuyIn the world of marketing and sales, the definition of the word Lead is always changing as newer technologies are being introduced. There are easier ways of contacting people then there were before. The introduction of social media has completely changed the atmosphere of the lead generation business. You cannot apply the same old methods to convince leads to buy your products or services that you used before.<br />
<br />
The buyers have become smarter – they are more hesitant in being influenced into making purchases. This requires the marketers to adjust their approach and go from selling to a customer to helping a customer buy.<br />
<br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">How to Help Customer Buy</span><br />
Making this subtle but important change in the way marketers approach the lead can be difficult. But the following tips will help simplify it:<br />
<br />
<ol>
<li>When you first contact the lead, you need to build a mindset of customers first. The rest of the process should come to you naturally after that. Try to show genuine interest in what they say to you. Ask them about their needs and confirm that the service or product you provide can fulfill their requirements.<br /><br /></li>
<li>Listen carefully to the leads and note all the details that can be useful later. You can learn about their needs and buying patterns from the information that the customers provide you with. You can also learn what it would take for to convince them to buy from you.<br /><br /></li>
<li>The most important thing you need to remember is that you have to stop campaigning for your products or services. Don’t overwhelm leads with your selling tactics. Have a real conversation with them. You need to make the leads feel like you are there to help them get what they want.<br /><br /></li>
<li>Your lead nurturing strategy should be based on one word, “help”. The lead shouldn’t feel that you are a salesman or a marketer. They should feel that you are there to provide them with a service they need.<br /><br /></li>
<li>When contacting customers through email or social media, you should create compelling content. If you have created a rapport with the lead they will share that content with others.<br /><br /></li>
<li>Train your sales and marketing staff whenever there is a new trend in lead nurturing. You need to change with the technology or you will lose out quality leads to your rivals.</li>
</ol>
By remembering these tips, your sales and marketing staff can successfully help the customers buy your products or services. With the emerging trends, it is necessary to change your lead nurturing strategy accordingly to keep the standards of your business and your revenues high.<br />
<div>
<br /></div>
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6997809287736109722.post-68625389734106106742014-07-24T12:50:00.000-04:002014-07-24T12:52:44.083-04:00Lead Generation 101 - How to get started in Lead GenerationImagine that you are watching a good movie and the film just
got to the most important scene that will decide the life and death of the lead
character. Just as the crucial scene approaches, your phone rings and someone
asks for you by name and tells you that it is a very important call. They continue
on to say they need to know about your insurance coverage. Well this annoying
phone call is from a telemarketer who is gathering leads for his business.<br />
<br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">
Lead What?</span><br />
Lead generation is a process of inquiring and gathering
information on potential clients. Back in the day, lead generation was
performed in trade shows where company representatives would setup a booth and
have people fill up cards or forms with their contact information. These
‘leads’ would then be contacted via mail or telephone to inquire about their
interest in purchasing the particular company’s products or services.<br />
<br />
Now that the internet is uber-popular, greater portions of
leads are generated online with the help of some lead management softwares that
can streamline the whole process greatly. But still, a large number of leads
are generated through inbound and outbound phone calls. Good lead management
can help you build a relationship with your customers and can increase your
business revenues. You can either generate leads for your business yourself or
hire one of the numerous agencies that provide leads to businesses.<br />
<br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">
Getting Started</span><br />
Generating your own leads may appeal to you and it is the
more cost effective method. But hiring an agency to provide you with the leads
is not that expensive either while being much more effective. You can choose
the option you prefer and get started. First, there needs to be one or multiple
websites setup to gather the leads. You can advertise your products or services
on these pages and attract potential customers. You should include a form that
requires people to provide their contact information. And also a valid phone
number so that the potential consumers can call you if required.<br />
<br />
The information is processed and verified. There is a whole
lead database created that can be used to send promotional emails to the leads
and can also be used to call them. You then need to skillfully convince these
leads to make purchases from your website. Don’t be obvious about making a
sale; build a relationship with potential consumers to turn them into loyal ones.<br />
<br />
This basic information will help you make the decision on getting
started with your lead generation. You can either generate and manage your own
leads or hire an agency to do it for you. Wherever the leads originate, they
will eventually help you boost your sales and improve your profits.Anonymousnoreply@blogger.com2tag:blogger.com,1999:blog-6997809287736109722.post-70042865217341998652014-07-10T12:32:00.003-04:002014-07-10T13:14:06.664-04:00Before you start generating leads, you should…<span style="font-family: Calibri;">Lead generation is a growing business; businesses of every
size, big or small, depend on leads to generate revenues. Usually a small
business will rely on a lead generation agency for their leads. But companies
that can afford it, setup their own lead generation team in their marketing
departments. Sometimes such companies, in their haste to start generating
leads, overlook vital information. This can result in mistakes and ineffective
lead generation.</span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;"></span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">Before Lead Generation Begins</span><br />
<span style="font-family: Calibri;">Before you start your lead generation proceedings you need to
put a few questions in front of yourself.</span><br />
<br />
<div class="MsoListParagraph" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">1.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Does your marketing team have complete
knowledge of your product/service?<o:p></o:p></span></b></div>
<span style="font-family: Calibri;">You have to train your marketing team comprehensively. They
should know all about the products/services they are selling. They should be
able to answer any type of queries about the products/services.</span><br />
<br />
<div class="MsoListParagraph" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">2.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Do you know what your consumers want?<o:p></o:p></span></b></div>
<span style="font-family: Calibri;">Perform surveys, monitor social media and employ other
tactics to learn about your target customers. You need to know what their
issues are and what they require to solve those issues. When you have gained
the information required to learn what your consumers want, you can look at the
next question on the list.</span><br />
<br />
<div class="MsoListParagraph" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">3.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">What does your brand offer the customers?<o:p></o:p></span></b></div>
<span style="font-family: Calibri;">Gathering the information mentioned above is crucial to get
the answer to this question. When you know what your consumers’ needs and
demands are, you can think about whether your product/service can provide them
the solutions they are looking for. If your brand cannot offer them anything of
value, you cannot convert leads to customers.</span><br />
<br />
<div class="MsoListParagraph" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">4.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">What methods will you employ for lead
generation?<o:p></o:p></span></b></div>
<span style="font-family: Calibri;">They are many traditional and digital lead generation
methods you can use. You have to develop a strategy for lead generation and add
the platforms that you will use to that end. You can use cold calling, email
marketing, trade shows, email marketing and myriad of other ways to capture
leads.</span><br />
<br />
<div class="MsoListParagraph" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">5.</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span></b><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">What will do with your unverified leads?<o:p></o:p></span></b></div>
<span style="font-family: Calibri;">There will many leads in your database which will
unverifiable and unusable for you. You should contact a lead generation agency
and unload these leads to get something out of the hard work you put in to
capture them.</span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">The questions above will help you better prepare for lead
generation. Your marketing staff will play the most vital role, so make sure
that they are well trained and have access to good lead management software.
When you enter the lead generation business with an enthusiastic and trained
staff, you will have a better chance of capturing quality leads.</span></div>
Lead Capsulehttp://www.blogger.com/profile/09313433760713033647noreply@blogger.com1tag:blogger.com,1999:blog-6997809287736109722.post-59067488390117951882014-07-10T12:31:00.003-04:002014-07-10T12:31:24.783-04:00Learn to Speak the Language of your Prospects
<span style="font-family: Calibri;">Cold calling is one the most reliable and effective
prospecting or lead generation methods. It is also one of the most dreaded
ones. People hate cold calls and marketers have also come to like them less,
who likes being yelled at by 10 different people in a span of a few hours. But
it doesn’t have to be that dreadful, if you take the right approach. Prospects
you are calling can be turned into valuable customers, if you learn to speak
their language and take a more tactical approach.</span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;"></span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">Call the RIGHT Person</span><br />
<span style="font-family: Calibri;">Before you can start to convert prospects into consumers,
you have to make sure that you are talking the right person, the decision
maker. Make several calls if you need to, until you get in touch with the
person who handles the decision making. Don’t take any clever approaches to get
through to the decision maker, don’t lie or pretend to be their long lost
friend. Be truthful and tell them that you are selling this and this and you
would like talk to the person in charge. If you are persistent enough, you will
get in touch with them, and you would have made a good impression on them.</span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;"></span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">Don’t Sell Yet</span><br />
<span style="font-family: Calibri;">Once you are talking with the right person, have a
conversation with them and don’t just start pitching them a sale from the get
go. Keep the conversation light; squeeze in joke or two if you can. Bring the
conversation towards their problems. Be genuine and show concern for their
issues.</span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;"></span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">Offer a Solution </span><br />
<span style="font-family: Calibri;">Now you can start your sales pitch. After you have listened
to their issues, you can offer them a solution in the form of your product. You
will have to be creative and use a quick wit to guide the conversation towards
the sales pitch.</span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;"></span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">Close the Deal</span><br />
<span style="font-family: Calibri;">When you have told the prospect about your products and how
it can help them, you can move on towards asking them for their contact information.
Don’t forget to thank them for their time and transfer them to the sales
department. Your part of the job is done.</span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">By following the procedure above you can turn many leads
into consumers. There will be some difficult prospects which will require a bit
more maneuvering on your part. But if you use the right ‘language’ you can turn
even difficult leads in to consumers.</span></div>
Lead Capsulehttp://www.blogger.com/profile/09313433760713033647noreply@blogger.com0tag:blogger.com,1999:blog-6997809287736109722.post-86855480263073163992014-07-10T12:29:00.001-04:002014-07-10T12:29:10.909-04:00You Said What to your Lead?
<span style="font-family: Calibri;">There are so many things that need to work in order to
generate a quality lead. Contact information for the leads needs to be gathered,
those leads need to be verified and finally, a connection is made with the
leads in order to turn them into warm leads.</span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">That whole process can be rendered useless, if the captured
leads are not nurtured properly. By following an effective nurturing procedure
and avoiding the following mistakes you can utilize the generated leads
properly:</span></div>
<span style="color: #365f91; font-family: Cambria; font-size: large;">All generated Leads are not Equal</span><br />
<span style="font-family: Calibri;">A common mistake that many businesses make is that they
treat all their gathered lead equally. This can waste the time of your
marketing staff and tax your resources. The simplest solution is that you
should invest in lead management software. Software will allow you to verify
the leads and score them; you can place the leads in different categories
according to their value.</span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;"></span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">Disregarding the Leads</span><br />
<span style="font-family: Calibri;">After spending time and energy in attracting the leads to
their brands, businesses make the mistake of ignoring the leads. When the leads
have shown interest in your company’s products or services, they can be turned
into customers. Show them the proper attention and provide them with regular updates,
to nurture them properly.</span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;"></span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">Hello, we are selling…click</span><br />
<span style="font-family: Calibri;">Don’t include a sales pitch in every piece of conversation
you have with the leads. This will give a feeling of a forced sale and that
will make a bad impression on them. People are constantly bombarded with sales
calls and emails, you should stand out. Provide them with informative material
that can be useful to them.</span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;"></span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">No Split Testing</span><br />
<span style="font-family: Calibri;">Split testing is an important tactic in lead nurturing. It
allows you to learn which of your lead nurturing strategies is working and
which is not getting the desired results. Even the best haul of leads can be lost
if a proper nurturing strategy is not in place. Split testing provides you with
an opportunity to minimize the losses.</span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Mentioned above are the most common mistakes made in the
lead nurturing process. By rectifying these issues you can streamline the
nurturing process and turn more leads into valuable customers.</span></div>
Lead Capsulehttp://www.blogger.com/profile/09313433760713033647noreply@blogger.com0tag:blogger.com,1999:blog-6997809287736109722.post-45066617855086566142014-07-10T12:27:00.001-04:002014-07-10T12:29:43.061-04:00Lead Generation through Content Marketing<span style="font-family: Calibri;">Lead generation was left to telemarketing, email campaigning
and seminars. But now businesses are using focused content marketing to attract
their target consumers. A survey by Marketingprofs and the Content Marketing
Institute suggests that, about 90% of businesses are using content marketing to
generate leads and expand their business.</span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Creating engaging content in any form can help raise the
awareness about a brand online. To effectively generate quality leads here are
some popular content marketing methods:</span></div>
<span style="color: #365f91; font-family: Cambria; font-size: large;">Webinars</span><br />
<span style="font-family: Calibri;">Webinars have become a very powerful content marketing
tools, everyone online seems to be using them. So you will have to stand above
the rest with a catchy title and including highly useful information in it. You
can make use of some clever surveys, along with your webinar, to gather
information about the participants. Webinars are free, so people will flock to
them, if they are even remotely relevant to them. With the surveys accompanied
with your webinar, you can turn them all into leads.</span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;"></span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">Articles and Whitepapers</span><br />
<span style="font-family: Calibri;">Publishing relevant articles online is the most popular
content marketing tactic. The articles are published in different directories
online and contain keywords related to the business. They are easily searchable
and usually contain contact information at the end, so potential consumers can
be driven to your website.</span><br />
<span style="font-family: Calibri;">Whitepapers provide solution to problems and help people
understand complicated procedures. People will be attracted to them and will
download them to gain information. A cleverly placed web form can gather every
downloader’s contact information for you to use.</span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;"></span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">LinkedIn</span><br />
<span style="font-family: Calibri;">LinkedIn is one of the more ‘buttoned up’ social media
sites. It keeps a low profile as far as marketing is concerned. But now people
are realizing the marketing potential of LinkedIn. For generating leads through
content marketing, you can start a group on LinkedIn. They are very easy to
setup and when you send an invite through your company’s profile, it will be
more legitimate. All the people that accept your invite are potential leads.
You can start relevant discussions in the groups to further your cause.</span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;"></span><br />
<span style="color: #365f91; font-family: Cambria; font-size: large;">Presentations on Slideshare</span><br />
<span style="font-family: Calibri;">Slideshare is that little blip on your content marketing
radar, that your thought was a dust mark. You can pick a topic that will surely
attract the attention of your target demographic, create a snazzy presentation
on it and put it up on Slideshare. With well placed links you can draw
potential leads to your own website through your Slideshare presentation.</span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">The content marketing tactics mentioned above can be used to
generate quality leads if they are utilized the right way.</span></div>
Lead Capsulehttp://www.blogger.com/profile/09313433760713033647noreply@blogger.com1tag:blogger.com,1999:blog-6997809287736109722.post-51828328118969766742014-07-10T12:25:00.002-04:002014-07-10T12:30:08.968-04:00Who is your Lead?<span style="font-family: Calibri;">A big challenge in lead generation is providing the right
offer to the right people. To resolve this issue some companies have started
building personas for their leads or buyers. This has led them to develop more
targeted marketing campaigns. </span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">By attracting the right people to your content and in turn,
your company; you will have a greater chance of converting them into quality
leads. Assigning personas to your leads gives you the opportunity to
manufacture tailor made strategies to engage the leads that can be turned into
consumers with minimal effort.</span></div>
<span style="color: #365f91; font-family: Cambria; font-size: large;">Building Lead Personas</span><br />
<span style="font-family: Calibri;">Personas for leads can be developed with the help of your
marketing, product management and sales staff. They can provide details about
different aspects of the type of consumers your business has. You can use this
information to build different categories for your leads, and the following
method can help you do exactly that:</span><br />
<span style="color: #4f81bd; font-family: Cambria; font-size: small;"></span><br />
<span style="color: #4f81bd; font-family: Cambria; font-size: small;">Know your Target Audience</span><br />
<span style="font-family: Calibri;">When you have a conversation with your sales personnel, you
can learn about the type of customers you already have. This will help your
glean what segments of people you should be targeting with your marketing
campaign.</span><br />
<span style="color: #4f81bd; font-family: Cambria; font-size: small;"></span><br />
<span style="color: #4f81bd; font-family: Cambria; font-size: small;">Individualize</span><br />
<span style="font-family: Calibri;">When companies develop a lead generation strategy, it is
designed to target a specific group of people. By assigning a persona to the
people in that group, you can develop content for a specific type of person and
not for a group. Content or message created using this methodology will be more
comprehensive and relatable to the leads.</span><br />
<span style="color: #4f81bd; font-family: Cambria; font-size: small;"></span><br />
<span style="color: #4f81bd; font-family: Cambria; font-size: small;">Understanding their Needs</span><br />
<span style="font-family: Calibri;">To assign the right persona to your leads, you will need to
understand their needs and problems. You can talk to existing customers and
have your leads fill out surveys, to learn what issues they are faced with. You
can offer solution to these problems through your products/services.</span><br />
<span style="color: #4f81bd; font-family: Cambria; font-size: small;"></span><br />
<span style="color: #4f81bd; font-family: Cambria; font-size: small;">Involve the Sales Team</span><br />
<span style="font-family: Calibri;">It is crucial that you keep the sales team in the loop in
the representation process. They are the ones on the frontline dealing with the
customers every day. They know your clientele the best, the can help provide
the personas for your leads. </span><br />
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<span style="font-family: Calibri;">Once you have created personas for your lead, you can
develop a marketing campaign which will be effective in attracting and engaging
the leads. You will have to keep updating the personas periodically, so you can
keep evolving your lead generation campaign for maximum efficiency.</span></div>
Lead Capsulehttp://www.blogger.com/profile/09313433760713033647noreply@blogger.com0